“Dinosaurs Playground”

I thought that by the time that I was 45 that I would settle into a normal, age appropriate fitness routine for middle age. For a couple of years when my kids were very young and I was consistently sleep deprived and working 50 hours a week, I only exercised 30 minutes a day. My sane friends, not to mention my wife, approved of this mild routine. However, at 45 I am back at it an hour a day (much more in triathlon season) six to seven days a week.

I look at my race numbers from triathlons-all 107 of them dating back to the first term of the Clinton administration and think why do I still get up at 4:30 AM and drive 50 miles to do them? At 40 when most people take up golf, I started jiu-jitsu where you get to choke, head lock, and trip people. It is a very good workout, but the average age of the people who train alongside me were born in the mid 1980’s. My family takes Tae Kwon Do and all of us take the basic class together. However, when my son wanted to do the advanced sparring class, I participated with him. Besides the instructor, I am the only one in there who can legally order a beer. The class is intense-double kicking, running, jumping, and sparring. I can hold my own, but the 16 year-olds look at me funny after class when I stretch for 20 minutes and ice down. Throw in boxing, strength training, swimming, biking, running, hiking, and roller blading and you have my menu of workouts.

My exercise activities are all satisfying, but unlike at 25 where there is no preparation work, one must prepare carefully and consistently to avoid injury. Yoga, stretching, massage therapy, ice packs, heating pads, hot showers, cold showers, and off days are all part of the routine. Morning stretch routines, good nutrition, and ample sleep are also pertinent now. I simultaneously laugh and cringe when I watch old videos of myself playing goalie in ice hockey from my teenage years, effortlessly gliding and moving my body in contorted positions that would now surely send me to the emergency room if I tried to replicate them.

oldathleteWhat to do? Conform to most of my peer group at my age and take up age appropriate activities and spend more time sitting on my porch with scotch in hand? Take all the money spent on triathlons and jiu-jitsu lessons and buy a fancy convertible? This sounds logical, but not fulfilling. I smile inside when I read about 80 year olds finishing the Ironman triathlon or people born in the first half of the 20th century rolling on the jiu-jitsu mat. For some reason, getting up at 5:30 AM to ride for an hour to start my day is still very rewarding, cranking away at the pedals on the bike which like its owner is a bit rusted and worn out, but still in decent working condition. Some dinosaurs still want to play.

 

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Model The Masters

swimfinishI just came back from a swim to test out a new wet suit for an upcoming triathlon. When I started swimming I was awful-arms all over the place, losing my breath, etc. But, there were some decent swimmers in the pool with me and I started to study what they were doing and began to imitate them to the best of my ability. The result-my swimming became smoother and faster and more enjoyable. This can work the same way for building a successful business and creating additional streams of income. It is a simple, yet very effective, approach. Take a look at what and how the cream of the crop does it. Watch them, study their manners and habits, notice what they do and when. Get inside their head if you can and absorb their thought patterns. You can’t go wrong when you not only watch them, but then go out and imitate them. There are lots of reasons why the masters got to where you hope to get. Learn as much as you can from them. In todays age of technology there are a ton of free resources out there to speed up your progress. I hope that you keep enjoying my free resources such as http://www.thewealthytherapistblueprint.com and http://www.corybank.com .More goodies coming your way this summer. Time for me to shower and rinse off this pool chlorine.

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Your 5 Minute Marketing Checklist

Below is a list of ideas to assist you with marketing your practice and business. All have worked for me over the last 15 years and I hope they will work for you too. They also do not cost any money.

You should be doing, at least 1-2 things daily to market your practice or business and web site (and that does NOT mean buying crappy $37 push-button software!).
-Write an energized blog post that gets people excited.
-Comment on relevant blogs and add value.
-Get involved in niche Facebook groups.
-Create a video and put it on your youtube channel.
-Submit a guest blog post to another site.
-Interview an expert and put that on your site.
-Attend a live event – and network.
-Create a Facebook Fanpage.
-If you have a list – send them an email with good content. If you don’t have a list-start one.
-Write a powerful report you can give away.
-Write a press release and submit it to free release services.
-Contact an online radio show and ask to be a guest.
-Put in a proposal to speak at an event in your market.

Yes, each of these take a little work – but the payoff is MASSIVE. You deliver REAL value. You build REAL relationships. You get REAL traffic. And you build a REAL practice.

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Networking 101

network

“Your network is your net worth.” I’ve heard that quote many times, and it’s very true. In terms of my private practice, nothing has built my referral base, professional exposure, and financial wealth more than my “network”. It got me introduced with professional sports teams and players, connected me with top media outlets which have featured me on national television, quoted me in a national newspaper, and has helped me earn a six figure annual income without working with the insurance companies in my practice. That’s right, all from my network. The beauty of building your network is that it is free, effective, and you connect and develop good relationships with many interesting people where you can mutually help one another. Reach out to different people in your network on a consistent basis – even just to say hello. No hidden agenda. Help them too! Since I am a sports psychologist, I do this regularly with fitness trainers, massage therapists, sports coaches, nutritionists, and other related professionals. Networking can be successful with any profession and business. Meet in person, by phone, email, or social media. It’s that easy. When you build your network, you build your net worth. Even if you connect with one new person each week and develop a strong relationship, that’s over 50 professionals a year in your network!

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What About Bob?

babaysteps

Whether it is building our business, losing 10 pounds, saving for the new home, or earning a professional degree, it all starts with one small baby step. Then another, and another, and so on until you have met your goal. Please do not underestimate your power over the long haul. Taking baby steps does indeed add up. My email list started with 28 people in 2002 for my private practice in sports psychology. Today it is over 5,000. When I started training for an Ironman Triathlon it took 3 years to build up to the distance. I am not saying this to impress you, but to impress upon you this simple and powerful method. If I can do it, so can you! The key is to take small, yet powerful and consistent steps. For example, if you want to have an expansive email list, start with an opt in and creating good content where people can sign up to be notified of your new material. If you desire to run 3 miles by June, start by running 1 minute today and then up that distance to 2 minutes by next week. If you fantasize about taking a vacation, start by saving $5 a day. Small steps equals huge achievements over time. I wish you a happy and successful 2015!

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Protect Yourself!

A few weeks ago Buffalo got hit with a severe winter storm that resulted in road closures and loss of power for thousands of people. My friend who is a licensed professional counselor with his own private practice was one of them. Over a two week period he lost close to $3,000. He simply could not get to his office, his patients could not drive to him, many more were without power, and his office was without power for close to a week. This is his only source of income for his entire family. He does have some savings and he will hopefully recover in time. However, there is a lesson here. The lesson is to have multiple streams of income with at least one that is not dependent on physical location. Phone consultations, digitial products, online services, membership sites, and print newsletters are just some examples. This allows you to have more financial security as well as being able to reach and help more people around the country. With the rapid growth of technology today, it is pretty easy to set up. One of my digital services (online fitness coaching) has allowed me to work with athletes around the country for over fifteen years (and it brings in additional income for my family). Everyone has a talent, hobby, or service that can be set up as another stream of income. It is a win/win situation where you get to reach more people doing something that you love and you have more financial reserves in case your practice is closed due to severe weather. If you are looking for simple and effective ways to set up multiple streams of income to bullet proof your practice, http://www.thewealthytherapist.comprotect has over 30 editions waiting for you. Join us before prices go up in 2015. To your success!

 

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Can You Take A Hit?

When you hear the name “Mike Tyson”, you probably don’t associate him with a high business IQ. After all, the former boxing champion has reportedly gone through over $100 million dollars. However, he delivered one of the greatest quotes related to running a private practice or business that I have heard in my 20 years in the field. When asked about how he is going to do against his upcoming opponent who has studied and trained hard to fight Tyson, he responded, “Everyone has a plan; ’till they get punched in the mouth.” This referred to how he stunned an opponent with one shot – and all their plans went out the window. They got very scared and were thrown off their game. This can resonate with many of you who are running a private practice or business. For example, you have a plan (a good one). You have selected a good location, have a great web presence, found your niche, etc. However, despite your careful preparations, something goes wrong. Perhaps it was a very harsh snowy and icy winter and clients cancelled or your partner in business screws you over and leaves you hanging with all the rent and expenses. That’s just like getting punched in the mouth. However, instead of running and hiding, you dust yourself off and think of an alternate plan, which will significantly increase your chances of long-term success. Running a successful business or practice can very much feel like a boxing match. It can be brutal and there are some who would like nothing more than to leave you in a big heaping pile on the floor. The key is to expect that punch and get physically and psychologically prepared for it. That way, if/when it comes, you roll with the punches, recover, regroup, and continue to tysonprogress forward.

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Mr. Spock’s Message

spock

If you have a business or a practice, there will be times when the boat will be rocked and it will be tempting to react emotionally and reflexively. However, just like Mr. Spock (a Vulcan who behaves logically and rationally), by staying rational in times of turbulence it will be much easier to ride the storm out and stay on the successful path for your business/practice.

Below are 3 strategies that I have used that have greatly contributed to the overall success of my practice, business, and products. I hope that they can be useful to you too!

1) Focusing the vast majority of time on my clients, patients, customers, and subscribers who are supportive of my services. By learning to stay away from the emotional vampires, I have more energy to devote to the ones who want my services and are appreciative of it. It takes time to develop thicker skin, but there will always be the negative folks who will want to bring you down. Choose wisely who you focus on.

2) Creating multiple streams of income is a great and effective way to establish professional growth and financial leverage. It is highly illogical to base your income from only one source. For the ones who only had a private practice, they took a big hit in my geographical area last winter when the power was out for days and roads were closed. Some lost up to 50% of their income over the winter! Since I have 6 different streams of income, my loss was only 10% overall. The lesson is by having multiple streams of income, you can handle the storm when one source is temporarily decreased. Visit http://www.thewealthytherapistblueprint.com for more ideas on this.

3) I am a big believer in having a system in place to set and achieve professional goals easily and effectively. This takes into account a variety of scenarios that may occur in your business or practice. Take the time to plan your work and then work your plan. If you don’t have a system in place, here is a good resource that is well worth the investment at http://www.beyondexpectationsnow.com

To Your Success!

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Wisdom

AC12-13

Most of my blog posts will be about how to make money, create more professional leverage, and have a better working lifestyle. However, if your emotional life is empty, it does not matter how much is in your wallet. Below is one of my favorite poems by David Weatherford and a good reminder as to what is truly important:

Have you ever watched kids on a merry-go-round,
or listened to rain slapping the ground?

Ever followed a butterfly’s erratic flight,
or gazed at the sun fading into the night?

You better slow down, don’t dance so fast,
time is short, the music won’t last.

Do you run through each day on the fly,
when you ask “How are you?”, do you hear the reply?

When the day is done, do you lie in your bed,
with the next hundred chores running through your head?

You better slow down, don’t dance so fast,
time is short, the music won’t last.

Ever told your child, we’ll do it tomorrow,
and in your haste, not see his sorrow?

Ever lost touch, let a friendship die,
’cause you never had time to call and say hi?

You better slow down, don’t dance so fast,
time is short, the music won’t last.

When you run so fast to get somewhere,
you miss half the fun of getting there.

When you worry and hurry through your day,
it’s like an unopened gift thrown away.

Life isn’t a race, so take it slower,
hear the music before your song is over.

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Free Resources!

free

In the spirit of giving and supporting your goals, this first post includes four powerful and free resources to help you increase your professional and financial leverage.

1) https://www.freecycle.org/ -This grass roots movement is a place where you can get things for free. This can include office furniture for your business and other goodies.

2) http://www.helpareporter.com/ -This is where the reporters go to find experts in various subjects. It is free to sign up as an expert. Television, radio, print, internet-you name it-they do it.

3) http://www.higheredjobs.com/ -This is where universities and colleges all over the country advertise for full and part time faculty for both undergraduate and graduate programs, including online teaching. This site is updated daily and you can control your search parameters.

4) https://www.facebook.com/DrCoryBank -Yes, this is my Facebook Fan Page where you can see all my motivational, educational, and inspiring posts to help you achieve your goals.

To Your Success,
Cory

 

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